To support the Wildlife Conservation Society’s initiative in the Americas, we created a video that brings together the human journey and that of the natural world. Our ambition was to help remind viewers that we are a part of a larger ecosystem and our “wild” experiences are shared.
Role: Creative Concept, Direction
Created to honor the heritage of the organization and its origins as the New York Zoological Society. Inspired by typography from the 1899 opening day program of the New York Zoological Park, now the Bronx Zoo.
Typographer: Ian Brignell
In order to promote ongoing engagement with donors, we developed an engagement program called “Society of the Wild”.
Role: Creative Concept, Strategy, Direction, Design, Naming
In order to connect with donors, we created a suite of apparel and accessories that allow donors to wear their cause on their sleeve.
Continuing the established look and feel into the digital space allows consistency and functionality for further outreach and education.