Creative Director: Daniel D'Arcy
Director: Evan Dennis
Writer: Deena Drewis
Production Company (Sweden): Acne
Production Company (Kentucky): Sequoia Films
DP: Rik Zang / Albert Salas
Editor: Mischa Meyer
Colorist: Tom Poole
Music + Sound Design: Echolab
Composers: Leo Pearson / Gavin Little
The objective was to weave together two disparate journeys, making music and making whiskey.
The concept showcases the hands and tools of passionate makers and masters of their craft.
The art direction amplifies the passion and effort of the musicians and the whiskey makers.
Macro shots offered a rich textural imagery, while early script exploration amplified the feeling
of passion and obsession to craft.
Stills from the shoot feature the hands of these masters of craft,
offering a sense of tactility.
Beyond stills, footage from the shoots were leveraged to give motion to the brand’s digital presence.
Director Evan Dennis, DP Rik Zang and Kirk Hammett watch playback.
Role: Creative Direction, Concept Development, Content Strategy, Copywriting, Art Direction